Here is a simplified guide on self-branding as a music artist in the digital world today. Follow the tips and tricks to make your journey to stardom smooth.
What is Branding?
First and foremost, let us understand what branding is. Branding is all the steps you use to establish an image of yourself in your audience’s eyes. It paves the way for you to connect with your audience and to build a good reputation. While branding a music artist, the process should be as creative and original as the artist’s talent. Branding is a representation of your identity, and therefore, the best artists in memoir, are all about identification and recognition by their audience. The measure is the audience’s loyalty to their music as a brand.
Branding has evolved since its inception in unprecedented ways.
The term originally referred to the tradition of burning a mark onto something to indicate ownership. But today, with help of online mediums, namely, social media, websites, review sites, etc., the digital medium has become the fastest-growing platform so far, to brand a company or even an individual.
Today, the word-of-mouse spreads faster than word-of-mouth. Therefore, the best platform to garner followership for an artist is the digital medium.
Why is Artist Branding Important?
Some artists believe that their talent is enough to take them places. Though we thoroughly believe in that as well, effective artist branding certainly makes the whole journey a lot easier. We understand there is a constant fear of lost credibility by taking any focus away from the music and concentrating on the image. But today, that is not the case.
The greatest artists have always agreed that being a successful artist is about more than just having strongly-crafted songs. Take, for instance, Michael Jackson’s white glove, Nelly’s face band-aid, Lady Gaga’s striking fashion, etc. All those styles helped create their identity and brand as an artist.
Artist branding is channeling the energy of music through a constant identity that builds the loyalty of your audience towards you. Your brand is very much a part of who you are, as is your music.
Tips & Tricks for self-branding as a music artist in the digital world
People are loyal to those artists’ brands that they can relate to.
In today’s world, people have a bounty of choices in the music they listen to. Music has a lot to do with the emotional value, because music, mainly meets the sentiments of humans. So, your brand should have a significant message that the fans would like to attach themselves to. Imagine the amount of loyalty you’d gain if your music and brand stood for something essential.Maintain the three E’s of branding throughout
Your brand should feel simple, effortless, and open for anyone who is attracted to it through your music.
Your brand should aim to produce an experience. Think about colors, textures, environments, and ways of storytelling. Elevate your audience’s experience.
Followers should be able to feel a part of what your brand represents. It should associate with them and generate a sense of community. Find ways to interact with your fan-base.
Social Media is the key
Study your music influencers and be inspired by them. Collaborate with fellows and masters. Keep your followers posted about your inspirations. Be open to feedback and criticism. Take it positively! But, also be mindful of what you post on social media – be sure that you’d be still proud of it in 5 years’ time. Read about tips to use Social Media Marketing for Self-Branding as a Musician.Music is of paramount importance
However important self-branding as a music artist in the digital world is, the quality of music remains paramount. First concentrate on making sure your music is good. Do not start climbing up these branding ideas before that. One loses authenticity if he/she builds up a rapport first and then fails to impress.
Social Media Marketing
For self-branding as a music artist in the digital world, you need to invest in a good website for yourself. Keep yourself active on social media handles; namely Facebook, Instagram, Twitter, etc.
Guest blogging will bring you closer to your audience. You will be able to better understand music trends and people’s tastes, and you will be able to make yourself more accessible to your audience. It will help your PR.
You will be also able to identify SEO keywords for your music, which will significantly help your web presence. Self-branding as a music artist in the digital world evolves over the years as you nurture your successes. The most essential thing is to take it sincerely, and not reject it as an inauthentic corporate activity. Read about tips to use Social Media Marketing for Self-Branding as a Musician.
Remember, a musician is successful only when communication to the musician’s audience paves a way for the musician to stand out from the crowd.